What is Hiype? The 1:1 Applied AI Coaching Platform Where Work Gets Done
Hiype is a 1:1 coaching marketplace focused on applied AI that helps anyone shortcut the learning curve and find greater leverage with AI through tactical, hands-on support. Individuals are matched with experienced industry leaders for personalized mentorship tailored to their goals—whether that means leveling up with AI tools they’re already using, building something brand new, or navigating how their role is changing in the age of AI.
Founded by Alexandra Edelstein, former Director of Product Management at Klaviyo, and Vitri Bhandari, an experienced People leader, Hiype was built around a problem we've seen firsthand: there's a big gap between knowing what AI can do and knowing how to put it to work.
We think the best way to close that gap is to learn by doing, alongside someone who has already figured out how.
In This Article
What Is AI Coaching?
AI coaching means getting tactical, 1:1 guidance from experienced practitioners who help you put artificial intelligence to work where it matters most. Yes, Hiype coaches are human beings, no chatbots posing as mentors here!
Instead of relying on a bot to give you generic suggestions, following a rigid course, or watching someone else build a prototype of what you need, you sit down over live screen-share with an AI expert who can get in the weeds on whatever challenge you're looking to tackle.
A coach sits in your corner to help you:
Co-build working applications, internal tools, or prototypes from scratch
Automate the tedious manual bottlenecks eating up your workweek
Turn tools like Claude, ChatGPT, Cursor, or Lovable into reliable daily operating partners
Streamline messy workflows, organize family logistics, or pressure-test prompt architecture so your setup runs consistently
The focus is entirely on practical leverage. You don't need to master every technical model or study hundreds of generic prompt templates. You just need to solve the friction in front of you—alongside an expert who has already navigated the edge cases.
That’s the idea behind Hiype.
Why We Built Hiype: Closing the AI Application Gap
Most professionals and organizations now have access to AI tools, foundational models, software subscriptions, and plenty of training content. But having access to AI and knowing how to use it effectively are two very different things.
Think about what happens after an AI workshop or training session. During the session, everything looks straightforward. You follow along, try a few prompts, maybe build something interesting. Then you get back to your desk and try to apply it to your own work.
That's where things get harder.
Your data is different. Your tech stack is different. Your use case doesn't quite match the demo. You run into configuration issues, get stuck on an error, or aren't sure whether you're approaching the problem the right way. The momentum from the training quickly fades, and you're left to figure out the rest on your own.
The same thing happens outside of work. Someone has an idea for an app, wants to automate a tedious task, or sees an opportunity to use AI in their business. They know the tools are capable of a lot, but getting from an idea to something that actually works can be a much bigger undertaking than expected.
This is what we think of as the AI application gap: the distance between understanding what AI can do and being able to apply it to real problems.
People don't necessarily need more information about AI. They need help applying it. Sometimes that means learning a new tool. Sometimes it means getting unstuck on a specific problem. And sometimes it means sitting down with someone who has done it before and building something together.
That's the gap Hiype was created to address.
How Does 1:1 AI Coaching Work on Hiype?
Hiype is designed around what someone is trying to accomplish, rather than a predefined curriculum. Instead of signing up for a course and hoping the examples translate to your situation, you find a coach whose experience matches what you want to do.
Here's how it works:
1. Find a Coach Who Knows What You're Trying to Do
Browse the Hiype coach directory to find practitioners with experience in the tools, workflows, and areas you're interested in. Coaches bring different backgrounds and specialties, from AI-assisted app development and automation to product management, marketing, data, and business operations.
You can choose someone based on their experience, expertise, and the kind of help you're looking for.
2. Bring a Real Problem or Project
Sessions start with your goals. You might bring an app idea, a workflow you want to automate, a problem with an AI tool, or simply a skill you want to get better at.
You don't need to have everything figured out before you book. Part of the value of working with a coach is having someone help you think through the approach and determine where to start.
3. Work Through It Together
Meet 1:1 with your coach over a live screen-share session. You'll work directly in the tools and environments relevant to your goals, with someone who can guide you through decisions, troubleshoot problems, and help you make progress.
Depending on your goals, that might mean writing prompts, building an application, connecting tools, automating a workflow, or figuring out how to approach a problem differently.
4. Leave With Something Tangible
The goal is to make meaningful progress during the time you spend together. You might leave with a working prototype, an automated process, a completed task, a better understanding of a tool, or a clear plan for what to do next.
You'll also have a better understanding of how to approach similar problems on your own.
What Can You Accomplish With an AI Coach?
AI coaching can cover a wide range of practical applications. The right coach depends on what you're trying to accomplish, your experience level, and the tools you're working with.
Here are a few examples of what you can work on with a Hiype coach:
Build an App or Prototype
Have an idea for an app but don't know where to start? Work with a coach who can help you use AI-assisted development tools like Lovable, Cursor, or Claude to turn an idea into a working prototype. You can get help thinking through the architecture, setting up your environment, connecting a database, or troubleshooting as you build.
Automate Repetitive Work
Spend too much time on manual tasks? Work with someone who can help identify opportunities for automation and build workflows that handle things like reporting, data entry, research, administrative tasks, or recurring communications.
Apply AI to Your Existing Job
Learn how to incorporate AI into the work you're already doing. This could mean using ChatGPT or Claude to improve research, analyze information, draft content, support product decisions, or streamline parts of your team's workflow.
Get Better at AI Tools
There are new AI tools and capabilities emerging constantly. A coach can help you get beyond the basics, understand which tools are relevant to your needs, and develop better ways to work with them.
Solve a Technical Problem
Stuck on an error? Trying to connect two systems? Having trouble getting an AI-generated application to work as expected? A coach with the right technical background can help you work through the problem rather than spending hours trying to figure it out alone.
Find New Ways to Use AI in Your Business
Small business owners and solopreneurs can work with coaches to identify where AI could save time, improve existing processes, or make it possible to do things that previously required more resources.
Make Everyday Life Easier
Applied AI isn't limited to work. You can also work with a coach to explore ways to simplify the administrative side of everyday life, from organizing family schedules and planning meals to managing personal projects, budgeting, or automating repetitive household tasks.
The possibilities are broad. The starting point is simply something you want to accomplish.
Who Is Hiype For?
Hiype is designed for people at different stages of their AI learning curve, from those just getting started to experienced professionals looking to do more with the tools available to them.
Professionals and Employees
Whether you're in product, marketing, finance, operations, or another function, there's likely an opportunity to apply AI to the work you already do. A coach can help you identify those opportunities and put them into practice.
Founders and Non-Technical Builders
You don't need to be a software engineer to start building with AI. Founders and aspiring builders can work with practitioners to prototype ideas, create internal tools, and get comfortable with AI-assisted development.
Small Business Owners and Solopreneurs
Running a business often means wearing a lot of hats. Coaches can help you automate repetitive work, improve processes, and get more out of the software and AI tools you already use.
Enterprise Teams and Organizations
Organizations can give employees access to specialized AI practitioners who help them apply AI directly to their roles. Hiype can complement existing learning and development programs by providing the hands-on support that traditional training often doesn't cover.
How Is AI Coaching Different From Traditional AI Training?
Traditional AI training and 1:1 AI coaching serve different purposes. Courses, workshops, and webinars can be useful for introducing concepts and helping people understand what's possible. AI coaching focuses on helping someone apply those concepts to their own goals.
Here's how the approaches compare:
Curriculum: Traditional training follows a predefined syllabus; Hiype sessions are tailored to your goals
Focus: Traditional training uses general examples and demonstrations; Hiype tackles your own work, ideas, and active projects
Delivery: Traditional training often relies on recorded videos or group sessions; Hiype provides dedicated 1:1 working time
Support: Traditional training generally leaves implementation to you; Hiype gives you hands-on help as you work
Outcome: Traditional training builds foundational knowledge; Hiype helps you put that knowledge into practice
One of the biggest benefits of 1:1 coaching is being able to shortcut the learning curve. Instead of spending hours figuring out which tools to use, how to configure them, or why something isn't working, you can learn from someone who has already developed that experience.
What Makes Hiype Different?
There are plenty of ways to learn about AI. Hiype takes a different approach by connecting people with practitioners who can help them do something with it.
A few things make the model different:
Coaching Built Around Your Goals
There isn't a fixed curriculum you need to complete. Sessions are shaped around the problem, project, or skill you want to work on.
Practitioners With Real-World Experience
Hiype coaches bring hands-on experience applying AI in their respective fields. You're learning from people who have worked through the challenges themselves, not just someone walking through a generic tutorial.
Live, 1:1 Working Sessions
You work directly with your coach over screen-share, in the tools and environments relevant to your goals. You can ask questions, make decisions together, and get help as challenges come up.
A Focus on Practical Application
The goal is to help you make progress on something real. That might be a new build, an automated workflow, a better way to approach your work, or simply the confidence to use a tool independently.
AI Coaching for Organizations and Enterprise Teams
For organizations, one of the biggest challenges with AI adoption is moving beyond access and awareness.
Employees may have licenses for ChatGPT, Claude, Microsoft Copilot, or other AI tools. They may have attended workshops or completed internal training. But knowing how to use those tools in the context of a specific role, workflow, or business problem takes more than a general introduction.
Hiype gives organizations another way to support that learning.
Through 1:1 coaching, employees can work with practitioners who understand their functional area and can help them apply AI to the work they do every day.
For example:
Marketing teams can explore AI-assisted research, content workflows, and campaign operations
Product teams can use AI to support discovery, prototyping, analysis, and product development
Finance and operations teams can identify opportunities to automate repetitive processes and reporting
Business leaders can work through practical AI use cases relevant to their teams
Organizations can use professional development budgets, learning stipends, or dedicated AI enablement programs to give employees access to coaching.
The goal is to help employees get more value from the AI tools they already have and develop practical skills they can continue using.
Frequently Asked Questions About AI Coaching and Hiype
What is Hiype?
Hiype is a 1:1 applied AI coaching marketplace that connects individuals and organizations with experienced AI practitioners. Through live, screen-share sessions, people get personalized help applying AI to real projects, workflows, and business challenges.
What is AI coaching?
AI coaching is personalized guidance that helps people learn to use artificial intelligence in practical settings. Rather than following a predefined course, participants work directly with an experienced practitioner to solve problems, learn tools, and apply AI to their specific goals.
What does an AI coach do?
An AI coach helps people apply AI to their work and projects. Depending on their expertise, a coach might help someone build an app, automate a workflow, learn tools like ChatGPT or Claude, troubleshoot a technical problem, or identify opportunities to use AI in their business.
How is AI coaching different from an AI course?
An AI course typically follows a predefined curriculum and teaches concepts or skills through recorded content, demonstrations, or group instruction. AI coaching is personalized and focused on practical application. You work directly with a coach on your own projects, questions, and challenges.
Do I need a coding or technical background to use Hiype?
No. Hiype is designed for people with all levels of technical experience, including those who have never written a line of code. Coaches meet you where you are and help you work with AI tools based on what you're trying to accomplish. Some sessions are highly technical, while others focus on everyday productivity and business workflows.
What AI tools can Hiype coaches help me with?
Hiype coaches work across a range of AI tools and platforms, depending on their specialties. These include ChatGPT, Claude, Cursor, Lovable, Supabase, and various automation and integration tools. You can find coaches based on the tools and skills most relevant to your goals.
Can an AI coach help me build an app?
Yes. If you have an app idea or want to build a prototype, you can work with a coach experienced in AI-assisted development. They can help you choose the right tools, work through the development process, troubleshoot problems, and make progress toward a working application.
Can businesses use Hiype to train employees?
Yes. Organizations can use Hiype to give employees access to 1:1 AI coaching tailored to their roles and responsibilities. This can complement traditional training programs by helping employees apply AI to real business workflows and projects.
How do I find an AI coach?
You can browse the Hiype coach directory to explore practitioners, review their backgrounds and areas of expertise, and find someone who matches what you're trying to accomplish. From there, you can book a 1:1 session and start working together.
How much does AI coaching cost?
Coaching rates vary depending on the practitioner, their experience, and the type of support they offer. You can browse available coaches and see their session pricing on Hiype before booking.
Ready to Put AI to Work?
You probably don't need another collection of AI tutorials or a list of 100 prompts. You need to figure out where AI can create meaningful leverage in your work and life. Sometimes the fastest way to do that is to work alongside someone who has already been there.
Whether you want to build an app, automate a business process, get better at the tools you're already using, or help your team make more progress with AI, Hiype can help you find the right person to work through it with.
Explore the Hiype coach directory and find someone who can help you get started today.